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Goody's Family Clothing has 330 retail apparel stores throughout the southeastern US. They had a website, but they never saw any return on their investment until we built them a closed loop ecoupon program. We increased the size of their email marketing list by 300% in four months and developed a system to a serve unique barcoded coupon to every email receipient. Each transaction was tracked to learn about customer preferences and optimize future coupon offers. The program paid for itself in six months, and is poised to show a healthy profit in the years to come.

 

Harding Realty Corp provides consulting services to municipal organizations and local real estate developers as well as providing traditional brokerage services. This winter we began an online marketing program focused on the summer rental business, largely because it's a great way to generate prospects. By March, they had rented most of their summer inventory - much faster than ever before - and they were receiving as many inquiries as they could handle. Recently we launched a new site that provides users with access to all listed properties. User registrations for this service provide HRC with another stream of prospective customers. Our next task is an email program to maintain regular communication with this valuable group.

 

Encompass Services Corporation was a Fortune 500 company without a comprehensive articulation of their business model. We built a website that described to customers, prospects, investors and employees, the power of the new corporate footprint, and began a lead generation program. We won an Addy Award for Best Business to Business Website, 2001.

 

harriedmom is a busy lady. She writes columns, answers advice letters, and oh, she's a harriedmom. She needed a site that allowed her to post her writings for readers, editors and other interested parties. And she needed to show a little style. Our next step is a subscription newsletter. Useful advice and a few laughs for moms, and a money maker for harriedmom.

 

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